Do you wish to be aware of what the current generation of young professionals prioritises in terms of their consumerism, today that so many aspects of our daily living are based on the online world?
One marketplace that has significantly been influenced by millennials and technology statistics is that of home entertainment. As countless media sorts are progressively leaving their traditional platforms, such as tv channels and radios, and moving on to online solutions, things like the layout of content and advertising need to follow through. The consumption statistics, motivation of the likes of Vodafone’s Canadian shareholder, reveal how young adult do not think of appliances like a television as a necessity, alternatively preferring the versatility of a laptop or smartphone screen: the millennial entertainment trends show content consumption occurring on smaller screens, as countless watch their favourite show on their phone during their journey to work.
Considering how most interactions now, from work to family to everyday enquiries, are based online, the very high millennials smartphone ownership figures do not come as a surprise. With the relevance of social networks being not just a distraction, but for many a way to organise their life, putting together events and staying in touch with the crucial groups of people in their lives, some companies such as those included in Wind Telecom’s parent company are even providing social media-specific allowances in their data packages, just so that their use is not limited.
Perchance among the most significant shifts in the last ten years regarding the retail sector, and in the majority of its subfields, is the exponential advancement of online platforms. As recent research projects show that the most downloaded apps on mobile devices are the most popular internet-based shops, the millennial consumer trends indicate that marketplaces are not fundamentally a primarily physical establishment today. For sure, an sector that is thriving because of this is that of network companies, as shown by investments by significant figures like Telecom Italia’s US shareholder. In the age where unlimited data and next-day delivery are not only a perk, but something that is demanded, businesses seriously need to appeal to this demographic to stay relevant.
With a demographic of millennials growing up with technology, it is expected that areas such as marketing need to conform to the latest digital platforms if they want to appeal to their growing target audiences and still be significant in the contemporary market. Even those labelled as generation Z are today coming of age and entering the world of higher education or the job market, therefore a big proportion of the major consumers will soon be digital babies. Content is therefore becoming more interactive, briefer: gone are the days where one would spend ten minutes in front of the television watching adverts waiting for their movie to start again: if an ad is not eye-catching in its first few seconds, it will be skipped.